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Stop Letting Agencies Waste Your Marketing Dollars

From unnecessary ad spend on branded terms to unfulfilled deliverables.

We protect your digital marketing dollars from agency waste.

Abstract Waves

What is a Fractional Marketing Director?

A fractional marketing director (fMD) is a part-time contractor who helps companies plan, develop, and audit their marketing efforts.

Hire a fractional marketing director when you don't have the time, expertise, or budget to oversee your agency.

We focus on Digital Marketing campaigns within Paid Search, Social Media, Email, SEO, and more. Read more about our common roles here.

Packages range from $500/mo to $1,500/mo.

Get Your Free Audit

White Feather

Typical Agency Waste

Overspending on Branded Terms

Agencies LOVE to spend money on branded terms in Google Ads. 

Spending more money on branded terms allows an agency to show better ROI numbers and bill for a higher percentage of ad spend.

 

But is it telling the true story? Would those additional conversions come through without the extra ad spend?

Brand overspending typically wastes 10% - 40% of a client's budget.

Poor Tracking Metrics

Is your tracking set up to make the agency look good, or to actually drive value for your business?

Many agencies overreport conversions across channels which ultimately hurts the effectiveness of your marketing dollars.

Improper Audience Segmentation

Audience segmentation can be one of the most valuable levers to pull in your marketing campaigns. 

No Communication Between Marketing Channels

If your agency is running campaigns across various channels (PPC, Social, Organic, etc) then it's imperative that these teams communicate properly.

Fragmented marketing channels waste money. Period.

Purple Podiums

Our agency was spending over 30% of our budget on branded terms and we had no idea!

They were hiding branded searches within non-branded campaigns.

I really like my agency relationship but I think they could be doing more. The first few months were fantastic and now it seems like we are just coasting.

We've been burned over and over. They always talk a big game but the results are less than stellar.

I don't understand why their internal teams can't talk to each other. I know my channels need to work in conjunction with each other but they don't see it that way. It's very frustrating.

I get a report and the occasional meeting where I'm told "everything is good." 

It's far from good but I have a hard time finding another option so I feel like I'm stuck.

I'm stuck in a contract for the next six months. I need to get the most out of this service but I have so many other things on my plate.

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Common Use Cases for a Fractional Marketing Director

Direct exsiting agency relationships

Do you feel like your agency is giving it to you straight?

 

Does their data make sense, or does it seem like they talk in circles?

We can cut through the jargon and make sure they are doing things with your best interest in mind, not theirs.

Finding new agency relationships

Hiring and firing agencies are a normal part of marketing for any company. Choosing the wrong partner can have disastrous consequences.

We help our clients find trusted agencies to partner with for future growth.

Strategic consulting for new initiatives

Our clients are always looking to push the envelope. 

New website? CRM change?

How much should you budget?

We help clients talk through these ideas and strategize on the best plan of action.

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